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Experimental Poster Design
Lead Designer

Selected from my year-long thesis exploration, this series is a convergence of found print advertising, pop-culture imagery, and my own photographs and graphics. Adopting the visual language of advertising, each digital collage reintroduces the familiar imagery in a new and distorted context. 

Focusing specifically on representations of women in fashion and beauty culture, the works seek to emphasize the contradictions – and tension – between empowerment and disillusion that is present in much of the industry's visuals. The objective was to create a conscious consumption of the onslaught of everyday imagery, taking the glossy, visual language of the familiar and disintegrating it into something entirely unexpected, if not grotesque.

The project included research, concept development, feedback implementation, and poster design – evolving over time as a conceptual experiment.

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