Selected from my year-long thesis exploration, this series is a convergence of found print advertising, pop-culture imagery, and my own photographs and graphics. Adopting the visual language of advertising, each digital collage reintroduces the familiar imagery in a new and distorted context. 

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Focusing specifically on representations of women in fashion and beauty culture, the works seek to emphasize the contradictions – and tension – between empowerment and disillusion that is present in much of the industry's visuals. The objective was to create a conscious consumption of the onslaught of everyday imagery, taking the glossy, visual language of the familiar and disintegrating it into something entirely unexpected, if not grotesque.

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The project included research, concept development, feedback implementation, and poster design – evolving over time as a conceptual experiment.