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Packaging Design and Concept Development
Lead Designer

Select packaging designs for Alaffia beauty products, Rainbow Cloud Kombucha, Bluegreen Vacations, and UAE Embassy giveaways. Examples include conceptual designs used for sales presentations and pitches to new accounts. I also created custom illustrations and patterns for most designs.


Packaging design at Alaffia evolved with the onset of different leadership, which is reflected in the shifting visual styles over time. Ever-present is the emphasis on shelf presence, seeking contrast from competitors in the natural personal care space. 

The projects include packaging that was designed, prepared, and proofed (physical and digital) for offset, flexo, screen and digital presses. Packaging ranged from PMS to hot and cold stamping to four-color, and was printed on a wide variety of substrates including bottles, labels, tubes, cartons, and corrugate shippers

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