UAE USA United Campaign
"With shared interests and common values, the UAE and the US work together to promote regional security, create economic prosperity and address pressing global challenges. From security and trade to climate action, healthcare, sports and the arts, together the UAE and the US are united for a better future."
The UAE USA United campaign focuses on the cooperation between both countries from the lens of soft diplomacy, collaborating with key partners such as NYU Abu Dhabi, Children's National, Special Olympics, Smithsonian, and more. Branding guidelines and visual direction built around the preexisting "triple U" logomark reflect the straightforward, optimistic spirit of the campaign. The campaign visual identity applies to all web, social, event, and other promotional graphics under the umbrella of UAE USA United, independent of the existing Embassy identity.