Select logos and marks created for a range of UC Santa Cruz, UAE Embassy, and freelance projects, events, and campaigns, from 2021 to present.

 

For each project, my approach was to simplify the larger, abstract concepts presented into a singular, streamlined icon or symbol. This was achieved through research, sketching, and iterating versions of each concept until a more finalized design could be pitched to key stakeholders for feedback and further refinement.

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Applications include websites, invitations, event branding (signage, projected installations, and virtual environments), installations/wayfinding, social media, printed, and marketing materials.