Select logos and marks created for a range of UAE Embassy projects, events, and campaigns, from 2020 to present.

 

For each project, the approach was to simplify the larger, abstract concepts presented into a singular, streamlined icon or symbol. This was achieved through research, sketching, and iterating versions of each concept until a more finalized design could be pitched to key stakeholders for feedback and further refinement.

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Often a collaborative process with each Embassy section heading the event or campaign, these designs allowed further reach across social, digital, and print media to a mixed American-Emirati audience.