Emirati Women's Day Campaign 2022
"Emirati Women’s Day is commemorated every year on August 28. The Emirati Women’s Day was founded in 2015 by Her Highness Sheikha Fatima bint Mubarak. The General Women’s Union of the United Arab Emirates was founded on this day and this unique holiday is observed to recognize Emirati women’s efforts and to honor their devotion, fortitude, dreams, and accomplishments in shaping the United Arab Emirates."
Each Emirati Women's Day, the UAE Embassy develops a social media campaign focusing on celebrating the accomplishments of Emirati women in
a wide range of sectors. For 2022, patterns were developed in reference to traditional UAE visual culture, and to evoke an abstract sense of diversity
and creativity. These patterns serve as the frame for the social media
posts, focusing on Emirati women in business, and larger UAE gender