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Emirati Women's Day Campaign 2021

"Emirati Women’s Day is commemorated every year on August 28. The Emirati Women’s Day was founded in 2015 by Her Highness Sheikha Fatima bint Mubarak. The General Women’s Union of the United Arab Emirates was founded on this day and this unique holiday is observed to recognize Emirati women’s efforts and to honor their devotion, fortitude, dreams, and accomplishments in shaping the United Arab Emirates."

Each Emirati Women's Day, the UAE Embassy develops a social media campaign focusing on celebrating the accomplishments of Emirati women in a wide range of sectors. The visual direction of the 2021 campaign focuses on the iconography – simplified symbols that represent 2021's theme of ambition and inspiration. Icons for innovation and ideas, plus graphic elements from the official logo are included to add additional richness and depth. This symbol library is expanded by including elements representing the fields of the featured Emirati women (such as STEM, government, arts, etc.). The color palette adds brightness and optimism.

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