Alaffia is a fair trade hair and body care company who empowers women and communities in Togo, West Africa through the sales of their traditionally-crafted products. These sales funnel into their Empowerment Projects, projects such as maternal care and school construction, which are the heart and soul of the brand.

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In 2020, guided by the new brand identity developed by Chen Design (Oakland, CA), I refreshed packaging, marketing materials, stationery, point of purchase and in-store merchandisers, and other sales collateral. These visuals were created in alignment with the new direction, and reflected the refined yet joyful identity of the refreshed brand.

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The project included updates to packaging (flexo tubes, offset and digital labels, and offset cartons/shippers), and new designs for corporate stationery and branding, point of purchase and merchandising, sales and marketing collateral, social graphics, email marketing, and templates/guidelines.