Lead Designer (in-house marketing/sales creative) and Production Designer (packaging)
Alaffia is a fair trade hair and body care company who empowers women and communities in Togo, West Africa through the sales of their traditionally-crafted products. These sales funnel into their Empowerment Projects, projects such as maternal care and school construction, which are the heart and soul of the brand.
In 2020, guided by the new brand identity developed by Chen Design (Oakland, CA), I refreshed packaging, marketing materials, stationery, point of purchase and in-store merchandisers, and other sales collateral. These visuals were created in alignment with the new direction, and reflected the refined yet joyful identity of the refreshed brand.
The project included updates to packaging (flexo tubes, offset and digital labels, and offset cartons/shippers), and new designs for corporate stationery and branding, point of purchase and merchandising, sales and marketing collateral, social graphics, email marketing, and templates/guidelines.